| Building your email list is often seen as the biggest | | | | future. |
| challenge in email marketing, with many different | | | | 4) Do Some Spring Cleaning |
| routes to take. However, the real challenge is keeping | | | | It's a well known fact that as mailing lists age over |
| your email list active and buying your products or | | | | time, so do the open rates and click-through rates of |
| offers, and is often left unmentioned. | | | | your email broadcasts. |
| 1) Ask Them What They Want | | | | Therefore, you should always remove inactive email |
| One of the most under-rated methods of contacting | | | | addresses from your mailing list every six months or |
| your subscribers is giving them a quick survey about | | | | so to keep your open rates realistic. This is usually |
| what content they're looking for. | | | | done from inside your mailing list service (such as |
| This not only gives you ideas for what to speak to | | | | AWeber) by searching for subscribers who haven't |
| your subscribers about next, but the action of asking | | | | opened an email from you within a set period of |
| your subscribers what THEY want shows them that | | | | time. For this, I recommend a period of 3 months if |
| you actually care about their well-being and honestly | | | | you mail out to your subscribers on a daily basis. |
| want to help them out. | | | | 5) Give Them Valuable Content |
| 2) Build Relationships | | | | Everybody likes to receive free gifts - especially in a |
| As with any email marketing campaign, building | | | | competitive niche with lots of selling happening on a |
| relationships with your subscribers is key. | | | | daily basis. |
| If your subscribers have built a trusting relationship | | | | Therefore, the best and most effective tip for |
| with you, they'll often be your lifetime customer and | | | | keeping your email subscribers active is to give them |
| will therefore be an active subscriber for a much | | | | valuable information such as reports, videos, and |
| longer period of time compared to someone who | | | | even related articles. |
| dislikes seeing your email broadcast appearing in their | | | | However, be careful not to overdo it with giving out |
| inbox. | | | | free content, otherwise your subscribers will be |
| 3) Keep Them Updated | | | | conditioned into believing that they don't actually |
| What do friends do when contacting each other? | | | | need your paid content at all (meaning a distinct lack |
| They usually keep each other updated with their | | | | of sales for you). The key here is to find an equal |
| latest goings-on in their life. In an email marketing | | | | balance. |
| sense, this includes regular newsletters to your | | | | In conclusion, always keep your email list active and |
| subscribers about what you've been up to, any | | | | your subscribers aware of yourself and your |
| information about the industry which may benefit | | | | newsletter, otherwise all of your hard work used to |
| them, or even anything you have planned for the | | | | build your list to begin with will be undone. |