| There are many different email marketing statistics | | | | campaigns and you can see how many people liked |
| which may or may not prove to be successful for | | | | your email enough to take the next step. This is |
| tracking the results of your emails. While there are | | | | crucial information that can help you convert your |
| many to consider, these 3 are the most important | | | | leads better and see much better results with all of |
| for managing your email campaigns and being able to | | | | your campaigns and communications. |
| improve them in the future. | | | | The Conversion Rate- The conversion rate takes the |
| The Open Rate - The open rate is the number of | | | | idea of the click through rate one step farther. Your |
| people who opened up your email. This is the most | | | | conversion rate is the actual percentage of people |
| important statistic to discuss because it is also the | | | | who received the email and completed the full action |
| most easily misunderstood. To begin with, the way | | | | you wanted them to take. More than just clicking on |
| preview panes are viewed as opens or not isn't | | | | a link, they made a purchase or they signed up for |
| consistent. Also important is that open rates are | | | | something or took any kind of quantifiable action that |
| based off 1x1 pixel images placed into your | | | | you requested for. |
| messages. Anybody on your list who has images | | | | You may have to compute this one on your own if |
| turned off on their email therefore does not get | | | | your sales and email systems aren't integrated. To do |
| counted as an open. | | | | this you can place tracking IDs in your links so you |
| It's useful as a comparison between your campaigns, | | | | can see how people ended up on your page when |
| but not really to judge how successful an individual | | | | they ended up making a purchase. In this way you |
| campaign is. Clearing up this misconception will paint a | | | | can actually see what the ROI on all of your email |
| clearer picture for your overall campaign success. | | | | messages were. |
| The Click Through Rate- The click through rate, or | | | | With a basic understanding of these 3 email |
| CTR, may be the most valuable of all of the email | | | | marketing statistics you'll be able to keep much |
| marketing statistics. Your company sends out email | | | | better control over your email campaigns. Avoid using |
| campaigns for a reason, usually to get somebody to | | | | the open rate as your guiding light, because quite |
| visit your website and then usually take some further | | | | simply it is a flawed statistic. |
| action. The CTR for an email tells you how many | | | | Learn from your own mistakes and see what works |
| people clicked through on any of your links. | | | | better than something else. Always tweak, optimize |
| You can compare the effectiveness of different calls | | | | and evolve or risk being left behind as your email |
| to action within the same message or in separate | | | | campaigns flounder and stumble along. |