| If you could improve your email marketing results by | | | | For example, if you’re in the real estate |
| tracking your customer behaviors, would you feel like | | | | business and you send out an email with some |
| a genius or a stalker? Truth be told, you should feel | | | | condos and single-family homes, you can figure out |
| more like a genius than a stalker and it may be a | | | | who clicked on each type of property. You can then |
| lucrative exercise. | | | | create emails for each property type and send out |
| Most businesses have all of the data they need to | | | | subsequent marketing emails based on the data you |
| boost their sales at their fingertips. These same | | | | gathered. This methodology can be applied to any |
| businesses either don’t know they have the | | | | type of business, no matter the niche or the industry. |
| information or they don’t know how to use it. | | | | The odds are good that you have all of the data you |
| Listen up because you’re about to unveil the | | | | need to create high converting marketing campaigns. |
| behaviors of your customers and it may end up | | | | Now it’s time to look at and analyze the data |
| making you cash in the process. | | | | you have at your fingertips. Your customers are |
| Metrics, Data and Answers | | | | trying to tell you something, but are you listening and |
| If you use an email software program to send out | | | | acting on it? |
| your company e-newsletters and email promotions, | | | | Normal 0 false false false MicrosoftInternetExplorer4 |
| these software programs have behavioral data built | | | | * Style Definitions */ table.MsoNormalTable |
| right into them. The statistics for each email or | | | | {mso-style-name:"Table Normal"; |
| e-newsletter show you how many recipients opened | | | | mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; |
| the email and how many people clicked on each link in | | | | mso-style-noshow:yes; mso-style-parent:""; |
| the email. This is a goldmine of information because | | | | mso-padding-alt:0in 5.4pt 0in 5.4pt; |
| you can use this information to create and send | | | | mso-para-margin:0in; mso-para-margin-bottom:.0001pt; |
| subsequent communications based on which emails | | | | mso-pagination:widow-orphan; font-size:10. |
| were opened and which links were clicked on. | | | | |