| The market is replete with email lists for sale. But | | | | them a gift of some kind. Great gifts include an |
| even though email campaigns are an important tool | | | | electronic newsletter, or a free report or book. Make |
| for any affiliate marketing business, ready-made email | | | | sure these gifts are truly gifts. Suffuse them with |
| lists are a trap. Here is why you should never | | | | valuable targeted content to richly reward your |
| purchase email lists. | | | | visitors for joining your list. In addition to sending |
| 1. Your customers will consider them spam and will | | | | them valuable content immediately after they join |
| lose faith in you | | | | your list, send them valuable and targeted content on |
| Many companies purport to offer you millions of email | | | | a regular basis. They will come to see you, over time, |
| addresses for a relatively small cost. This is not the | | | | as a trusted advisor rather than a salesperson. This is |
| way to launch an email campaign or promote your | | | | where you want to be. |
| affiliate products. If you purchase one of these | | | | 4. Technology can help |
| out-of-the-box email lists, you will quickly be labeled a | | | | There are many software programs that can help |
| spammer. Most of the emails you send will | | | | you manage your mailing list. We recommend that if |
| immediately end up in junk boxes and trash bins. | | | | you are just starting out you try one of the free |
| 2. Email lists for sale are generally of low quality | | | | offerings (and there are many). As you grow more |
| Approximately seventy percent of the addresses on | | | | sophisticated and your needs increase, you can |
| your list are likely bogus or duplicates. The remaining | | | | consider one of the more high end offerings. |
| thirty percent are cold leads that have not requested | | | | Summary |
| to receive your message. A cold list full of duplicates | | | | In short, the email lists for sale will usually be |
| and trash will never be worth what you pay for it (as | | | | worthless and may cause you to lose credibility with |
| little as that may be) and will never accomplish your | | | | your customers. Instead, create a targeted and |
| goals. At best, it will be worthless. At worst, you will | | | | warm mailing list with visitors to your website that |
| lose the trust of your customers. | | | | opt-in to your list. Offer them valuable content in |
| 3. Create a warm list | | | | exchange for opting-in and deliver on your promise. |
| There is a better way. You need to send emails to | | | | And give your customers valuable content on a |
| people that want to hear from you. Although not | | | | regular basis thereafter. Finally, harness the power of |
| easy or quick, the best way to launch a successful | | | | technology to manage your email list and your email |
| email campaign is to create a targeted email list. | | | | campaign. With these tips in mind, you should be able |
| Your web page can help you do this. Your landing | | | | to run an email campaign for your affiliate products |
| page should ask visitors to sign your guestbook. | | | | using a targeted list of warm leads that will welcome |
| Consider incentivizing them to do so by offering | | | | your information and buy your products. |