| Since the introduction of internet, it easily became | | | | the anti-spamming laws and will help in assessing the |
| popular because it makes difficult tasks and life in | | | | success of the campaign. Anti-spamming laws are |
| general easier. It was also a good ground for | | | | now implemented on several US states and other |
| commercialization in which made business transactions | | | | countries globally to protect users from unwanted |
| easier. It provides open access of useful information | | | | mail. |
| and many opportunities locally and globally. As it | | | | There are several ways in obtaining these bulk email |
| continuously gains its popularity, internet is also now | | | | lists. One way is purchasing a ready made list that |
| widely used for marketing strategies. | | | | usually comes from surveys of agencies and email |
| One of the most widely used internet function is its | | | | service providers. Another fast and easy way in |
| use for communications. The use of electronic mail or | | | | getting target email addresses is by means of |
| email has enabled several transactions, like sending | | | | software. Bulk email software generates a list of |
| documents, business transactions or even simple | | | | email addresses obtained from the URLs and email |
| messages possible in just a few clicks. This is also | | | | service providers. |
| now used by enterprise marketers as a means of | | | | The use of bulk email marketing offers very little |
| advertisement in introducing and promoting new | | | | cost to the company in terms of promotion since it is |
| products and/or services. Bulk email marketing is used | | | | free. It also provides effective campaign through the |
| in sending infomercials and advertisements to several | | | | popular use of internet. Along with its great market |
| email accounts. | | | | opportunity is the risk of offending people and |
| During the 1990's, this method was unmonitored and | | | | classifying your advertising as a spam mail. To avoid |
| unchecked in which resulted in naming it as spam mail | | | | the disadvantage in using bulk email lists, the target |
| or unsolicited email. Several measures are now being | | | | email address lists should be ensured that it contain |
| taken to avoid this negative action towards email | | | | addresses that only show interest or may be |
| marketing. The success of the campaign through bulk | | | | probable market for the product or service that is to |
| email marketing can be ensured by having a clean list | | | | be advertised. |
| of email addresses. This will avoid the risk of breaking | | | | |